Give the People What They Want

If you went to your email inbox right now and counted, you would probably find that you subscribe to at least one if not several email newsletters published by a website that you enjoy going to from time to time. Most of us like getting email newsletters in the same way we used to like, (or still do) to subscribe to magazines at home. When marketing, giving people what they want, can be fun, informative, and sometimes humorous and gives our perspective on a specialized field of knowledge.

So, it might not surprise you to learn that the newsletter is one of the most successful forms of internet marketing there is. In fact, it is a potent way for an online retailer to market its service, website, and online products to a focused customer audience. Make sure always to follow through with your promise, you don’t want to lose your loyal subscribers.

Remember: only promote things you can give your customers; your whole campaign and future subscribers depend on this.

Deliver Value

Give the people what they want! Always think of your market first, what do they want? They want quality content. So, take advantage of writers to create content for your newsletter. Don’t overlook content that is already at your disposal, such as:

• Articles
• Blog entries
• Discussions on message boards
• Testimonials – Video or Written

And don’t forget letters you get asking questions about your products and services are natural articles “fill” to use in your newsletter.

Related: Craft Engaging Newsletter Content 

The Newsletter

A newsletter is an outstanding way to sidestep the problem of cold call emails, you may have used to use. Where you send purely marketing emails to customers only to see them get trapped in spam filters and sink to the bottom of spam quarantine folders never to be seen again.

A newsletter is a marketing email that your customer wants to see. In fact, most times the customer tries to log onto your website and find the newsletter subscription page to make sure they subscribe to your mailing list. This is a refreshing change to see customers working hard to let you market to them rather than buying software to dump your marketing emails into a spam folder.

The reason newsletters are so effective at avoiding email delivery problems is that customers almost always will take the time and effort to be sure to add the sending email address of the newsletter you create, to their “white list” of preferred email contacts. And because a newsletter can contain from ten to forty percent marketing material, it is like the customer is treating your marketing message like royalty and making sure it gets to them. In fact, customers become so used to getting that newsletter that if it did fail to arrive, they would take the initiative to find out why.

Revenue Generator

You might think of your newsletter as a web page that you deliver to your customers. It should have interesting and compelling content, full of value, giving your clients what they want. Newsletters on your website are e-documents, with the links in the newsletter transporting the customer to the point of purchase on your website.

Plenty of areas on your website for:

• Advertising and promotional pieces
• Articles to talk about your products and services
• Find and sell to affiliates and partners

Generating interest through text discussion, either in the comments area, newsletters, or marketing pieces of what you sell, creates a desire to make a purchase.

By giving the people what they want, via your website and newsletter can be a direct revenue generator even before it serves to guide subscribers to the purchase experience.